Our Story

Every pearl has a story. So do we.

Pearls have been a little obsession of mine for a few years now. These incredible little pops of colour take years to grow, and I believe every pearl has its own journey and story to tell — just like all of us.

Meet Keeta

The person behind the pearls.

Hi, I'm Keeta, founder and owner of Sass and Pearls.

We're a small family business based in Queensland, Australia, established in 2025. I'm blessed with an amazing family — four wonderful boys, one beautiful grandson (so far!) and my incredibly supportive husband, Will.

Sass and Pearls was created from a genuine love of pearls and a desire to share that love with as many people as possible.

How It Began

From a love of pearls to something much bigger.

I wanted to create something that made receiving your jewellery feel special.

Your pearls aren't simply selected and placed into a piece of jewellery. We capture the moment they're revealed in a video, so when your finished jewellery arrives, there's already a memory attached to it — one you can go back and relive whenever you like.

I also hoped to build a community of people who shared my love of pearls.

What I didn't expect was just how special that community would become.

More Than Jewellery

There is always room for a little fun.

It's heart-warming to watch our Sassy Family welcome new members every day.

Along the way we've added games, special events and plenty of laughs — things everyone can take part in. We even have Kiddie Scoops so the little ones can join in the fun.

Whether you're joining us for a pearl reveal, a game, a live night or simply coming along for a laugh, it's the people who have made Sass and Pearls what it is today.

Made To Mean Something

Your jewellery. Your pearls. Your story.

For me, the most beautiful part is seeing everything come together.

You choose the jewellery that speaks to you. Then come the pearls — each with their own colour, character and individuality. Finally, the two become one piece that is uniquely yours.

And somewhere behind that finished piece is the moment it was revealed, the excitement of discovering your pearls and a little part of the Sass and Pearls story.

From Our Family to Yours

Thank you for being part of our story.

Sass and Pearls may have begun with my love of pearls, but it's become something much bigger because of the people who have joined us along the way.

Whether you've been part of the Sassy Family from the beginning or you've only just discovered us today, I'm so glad you're here.

And there are plenty more pearls — and stories — still to come.

With love,

Keeta & the Sass and Pearls family